What Product Management Is (and What It Is Not)

Product management is one of the most misunderstood roles in business. Ask ten people what a product manager does and you will likely get ten very different answers. Some think PMs spend their days writing requirements. Others assume PMs are glorified project managers. The truth is that product management is a dynamic, strategic role that requires a mix of leadership, customer empathy, and business acumen.

In this post, we will break down what product management is, what it is not, and why it is such a critical function in successful organizations.